PYXEL Website

PYXEL is a coding robot toy where kids follow simple instructions to program it to perform amazing actions, show sweet expressions, and make silly sounds. It was the marquee item for the company at the time.

The challenge was creating a website that presented the product in an exciting and accurate way while also helping current PYXEL owners getting started or connected. Since I was the designer for the package and UI, I used the fonts, colors, logos and styles of both throughout the entire website creating a cohesive look for all PYXEL assets.

The quickstart guide is available in over 12 languages. I laid out the content of each PDF and made it available on the website one at a time. Each language had its own set of challenges.

The website is completely responsive, adjusting to the device the visitor is using. Apart from Web Design I also did Web Development for this one, using HTML, CSS and Javascript inside the Magento platform.

I also worked on the PYXEL Package and PYXEL UI

Web Design

Andres Alfonso

Web Development

Andres Alfonso

3D Renders

Andres Alfonso

Creative Director

AnnMarie Siciliano

Product Manager

Ric Scott

Copywriter

Christine Wooler

PYXEL website home page overview

PYXEL website devices v2

PYXEL website on different devices

PYXEL website setup instructions v2

PYXEL first time setup and help pages along with an example of a guide in japanese