Pete The Cat Packaging

The Pete the Cat game is a preschool game based on the best-selling title “I Love My White Shoes” and it teaches kids early-learning skills such as colors, matching and good sportsmanship.

The challenge was creating an engaging and fun game while making sure the learning aspect was understood and practiced throughout play. Using license assets I was able to create the image for the front of the package and assets used on the guide as well. The shape of the box had to compliment an existing game so that both could be sold as a deal and 8 page guide was setup with an accordion fold.

All of the assets were sent over to the licensor for approval before it moved onto production.

Package Design

Andres Alfonso

Creative Director

AnnMarie Siciliano

Product Manager

Janene Russell

Toy Designer

Sahad Rivera

Product Photography

Kevin Sayson

 

Pete the Cat package v2

Pete the Cat I love my white shoes game package front view

Pete the Cat game v2

Pete the Cat I love my white shoes game package and components

Pete the Cat guide

Pete the Cat I love my white shoes game guide

Pete the Cat box comparison v2

Pete the Cat I love my white shoes game box comparison

Pete the Cat package layout

Pete the Cat I love my white shoes game package art file for vendor