Pete The Cat Packaging
The Pete the Cat game is a preschool game based on the best-selling title “I Love My White Shoes” and it teaches kids early-learning skills such as colors, matching and good sportsmanship.
The challenge was creating an engaging and fun game while making sure the learning aspect was understood and practiced throughout play. Using license assets I was able to create the image for the front of the package and assets used on the guide as well. The shape of the box had to compliment an existing game so that both could be sold as a deal and 8 page guide was setup with an accordion fold.
All of the assets were sent over to the licensor for approval before it moved onto production.
Package Design
Andres Alfonso
Creative Director
AnnMarie Siciliano
Product Manager
Janene Russell
Toy Designer
Sahad Rivera
Product Photography
Kevin Sayson