Playfoam Packaging

Playfoam is the sensory-stimulating learning compound that you can squish, squash, and shape.

The challenge was creating an engaging and fun package while maintaining the particular brand guidelines in mind. For the first package I also got the chance to illustrate the product, creating a unique and cute dragon for kids to fill up with Playfoam. I also filled up samples and photograph the first two to use on the back and rendered 3D pieces (using Keyshot) for the tool and base.

For the Shape & Learn series (bottom 3) I worked with freelance illustrators and had to direct and manage them throughout the process of creating the package and components.