College Life Branding

College Life is a lifestyle website, portraying a fun and interactive way to live the college life.

The challenge was to establish an identity guide that would define and consolidate the brand, re-creating the logo without losing the esthetic of the original look and creating a mascot to support it.

It all started with various sketches that I later inked by hand. I then scanned the illustrations and cleaned up in Adobe Illustrator, adding color and designing a style. It was important to create a character that would have recognizable enough traits, so that even with different outfits, supporters will still be able to recognize the brand.

Project Includes

Logo Design
Illustration
Design
Identity Guide

college life logo mascot college life logo versions icons
college life logo