College Life is a lifestyle website, portraying a fun and interactive way to live the college life.
The challenge was to establish an identity guide that would define and consolidate the brand, re-creating the logo without losing the esthetic of the original look and creating a mascot to support it.
It all started with various sketches that I later inked by hand. I then scanned the illustrations and cleaned up in Adobe Illustrator, adding color and designing a style. It was important to create a character that would have recognizable enough traits, so that even with different outfits, supporters will still be able to recognize the brand.